Advertising Guidelines
ADVERTISING RATES AND AD SIZES
A subscriber, Donna Wahllert, writes, "It's a marvelous new magazine. I loved the look, feel, and smell of the book. When I opened it and began to read I felt a relationship, a relaxation, a sense of grounding and gratitude. Thank you for this new publication for those of us who love to write and to read."
See for yourself how this reader "ownership" translates into active enthusiasm for your advertising. Our circulation of 9,400 is made up of the Donna Wahllerts of this world. They represent a ready market for advertisers anxious to reach a responsive, highly committed readership looking for products and services addressing their field of interest and endeavors: writing, education, "how to" services, seminars, books, magazines, publishing and travel. Our readers' interests extend to computers and accessories, art galleries, retail and library furnishings.
We need you and genuinely want your advertising as an integral part of our publication. Your ads in Rosebud will generate strong product identification and advertising response. Rosebud is already one of the fastest growing magazines of its type according to the Hearst company that distributes Rosebud nationally. Put Rosebud on your ad schedule today.
For more information or to place an order call:
1-800-786-5669
Sincerely yours,
John Lehman
Founder
Rosebud is a mixture of the old Saturday Evening Post, The New Yorker and Readers' Digest. It is an anthology magazine featuring graphic art, factual and fictionalized experiences, and behind-the-scenes insight into the techniques of the writing process. Each issue contains five rotating themes, such as "Songs of Suburbia" and "Mothers, Daughters, Wives," that include stories, articles, profiles and poems... of love, alienation, travel, humor, nostalgia and unexpected revelation.
Rosebud is a magazine that is smart looking, eagerly read and proud to have heart. It was first published in November 1993.
Editor and playwright Rod Clark has his MA in Creative Writing from the prestigious San Francisco State College Writer's Workshop. Publisher John Lehman has an MA in Curriculum Development from the University of Michigan and has worked the last 15 years in advertising and marketing for agencies in the Midwest.
Rosebud is a member of The Association of Independent Publishers, The Council of Small Literary Magazines and The American Booksellers Association.
Here is what we offer:
1. A small, highly committed readership of 9,400 who will seek out your products and services. They, themselves, are writers and want to support a publication that is an outlet for their work. That commitment extends to Rosebud's advertisers.
2. Great national distribution - we are in all major bookstore chains as well as literary bookstores in 48 states and Canada. Rosebud has a strong subscriber base in the Midwest (in suburban areas of Illinois, Minnesota and Wisconsin), California, Arizona, Florida, Massachusetts, and in the greater Atlanta and metropolitan New York areas. We also have subscribers in Holland, Malaysia, Japan, England, and Romania.
3. Selectivity. Advertisers will be limited in number and type. In the style of The New Yorker our advertising will be part of the fabric of the publication. The sorts of advertisers we have had include: educational, bookstores, publishers, art galleries, retail, magazines. We are a natural for computers, travel destinations, insurance, library furnishings and gourmet foods.
There are currently 1,800 subscribers. Bookstore and newsstand distribution of 7,000 is handled by Eastern News Distributors (one of the two largest in the country, they handle the top literary publications). Rosebud is in the Barnes & Noble and Borders chains as well as in many independent literary bookstores. In addition, some 600 are sent free to colleges and public libraries. It's on all Midwest Express flights.
Rosebud's average reader is an affluent adult, 35 to 65 years old (70% are female, 30% male), living in a house with a joint income over $59,500 per year. Almost all are college graduates who have traveled extensively and regularly frequent restaurants, bookstores and the theater.
Rosebud is a quarterly. Subscriptions are as follows:
- 3 issues
Rosebud is also available directly to businesses and institutions through EBSCO and FAXON subscription agencies.
ADVERTISING RATES AND AD SIZES
(current for 2003)
Page trim is 7" X 10"
Live area for ads is 5-1/2" x 8-1/2"
____________________________________________________________________
|
1x |
2x |
4x |
8x |
|
$500 |
$425 |
$350 |
$300 |
______________________________________________________________________
Half Page (5-1/2" x 4-1/8")
|
1x |
2x |
4x |
8x |
|
$300 |
$250 |
$200 |
$180 |
______________________________________________________________________
Half Page Single Column (2.625" x 8.5")
|
1x |
2x |
4x |
8x |
|
$300 |
$250 |
$200 |
$180 |
______________________________________________________________
Quarter Page (2-5/8" x 4-1/8")
|
1x |
2x |
4x |
8x |
|
$180 |
$150 |
$125 |
$100 |
Space closing is four months prior to newsstand delivery.
Reproduction materials due 100 days prior to newsstand delivery date.
Payment due 30 days after newsstand date.
________________________________________________________________________
SPRING / SUMMER ISSUE
|
Ad Closing |
Materials Due |
Newsstand Delivery |
|
1st week December |
2nd week December |
April 1 |
________________________________________________________________________
AUTUMN ISSUE
|
Ad Closing |
Materials Due |
Newsstand Delivery |
1st week April |
2nd week April |
August 1 |
________________________________________________________________________
WINTER ISSUE
|
Ad Closing |
Materials Due |
Newsstand Delivery |
|
1st week August |
2nd week August |
December 1 |
PRODUCTION AND AD GUIDELINES
Film, 133 line screen, right reading, emulsion side down negatives. Contact proof requested.
Reflective submissions, 100 line screen positives.
Ads in the form of electronic files may be submitted via e-mail attachment or, preferably, on CD as per the following specifications:
- Ads must be composed in PageMaker and sent as .pmd files; conversion from other formats incurs extra cost
- Format may also be Acrobat (.pdf file) if the resolution is at least 300 dpi (600 dpi preferred)
- All graphics included in files must be at least 300 dpi
- Cover ads are in color; graphics for cover ads must be CMYK, in TIFF format, and at least 300 dpi
- Interior ads are monochrome; graphics for interior ads must be grayscale in TIFF format, and at least 300 dpi
- Timelines MUST be followed as per deadlines listed above
Creative services, and services such as format conversion, bleeds, etc. are available at $65 per hour.
Classified -- headline and copy only ads of 1 to 3" depth and 1-3/4"width are available at $30 minimum per issue/$20 each additional inch (plus $5 one-time charge for typesetting). Classified rates are non-commissionable and must be prepaid. Product sample and/or promotional literature must accompany an initial order.
No cash discounts.
15% of gross billing is allowed on space to recognized advertising agencies submitting camera-ready copy. The commission applies only to invoices paid within terms.
Payment must be made within 30 days of billing.